Meaning of Design

Paul Scrivens / 04.23.08 / no responses / Design

Like love, design can mean a lot of things to a lot of different people. Giving it one definition simply isn’t fair. Here is a list of some of the defintions that I have placed on design over the years.

• Something genuine
• Design is communication
• Design is a language that people know, although they don’t know they know it until they start speaking it.
• Design is letting down our biases and opening our minds to new ideas.
• The ability to take a vision and bring it into focus as clearly as possible.
• Good design glues all the pieces together: the concept, the message, the product (website)

A couple months ago the wonderful Veerle held a poster contest asking participants to answer the questions “What is design?” The results give us a fascinating insight into how designers see design. Some of the responses include:

• Design is to make a synthesis of Needs + Information + Colors in order to create something Greater than the Sum of its Parts.
• Graphic Design is about colours, fonts and shapes.
• Graphic design: Juicy and nourishing communication
• Graphic design is masking your ideas.

What is the meaning of design to you?

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